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PWL 022: Hard Work Pays Off | Jordan Rondel, The Caker

  • November 1, 2016

Today, I’m talking to Auckland based Jordan Rondel from The Caker.

Jordan runs an incredibly successful cake business, employing 7 staff. In addition to making fresh cakes made to order, she’s created cake box mixes, writes a regular column for a newsletter, has a retail space, offers baking classes and demonstrations.

If that wasn’t enough, she’s a published author with 2 books!

It’s easy to tell that Jordan works hard. It was a theme throughout our chat and Jordan shares how she keeps the passion alive for her business, even when things get really hard.

Jordan also shares openly about some personal struggles she has in business, the less glamorous parts, that don’t get talked about too often.

WHAT YOU’LL LEARN IN THIS EPISODE:

The power of hard work.
Turning a hobby into a full time job, and career.
How to modify your offerings to suit your clients but still remain true to what you want to do.
Managing a retail space.
How to determine pricing for profit margin.
Confidence to charge for something you’ve made.
Creating a source of passive income to make money while you sleep!
Evolving your brand.
Benefits of being the face to your brand.
Social media, Instagram tips.
Book publishing process.
The negatives of running a business.
Goal setting.
Keeping the passion, despite the challenges.
Originality is the key to success.

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SHOW NOTES

The Caker
Karen Walker
The Department Store
New World College Hill, Auckland
Farro
Bower Media
Sunday Star Times
Lewis Road Creamery
Nespresso
Lu Diamond
Penguin Random House
Beatnik Publishing
Harrods
Wholefoods

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